BMW has unveiled the updated 2025 M3 Sedan and M3 Touring, showcasing refined design tweaks and technological advancements. While the facelift is subtle, it enhances the car's already robust performance and aesthetic appeal.
Traditional Race-Car Feeling, Distinctive Characters
Now in its sixth model generation, the BMW M3 is more powerful, more poised and assured, more advanced and more versatile than ever. The sedan is continuing a high-performance sports car bloodline that stretches back almost 40 years. The first generation of the BMW M3, unveiled in 1986, went on to become the most successful model in touring car racing worldwide. Then, as now, a car’s success in motorsport was accompanied by steadily increasing popularity for the production model and rare levels of excitement for its owner out on the road.
The race-car feeling associated with the BMW M3 – present at the driver’s fingertips over every mile of a journey – can be experienced in totally different ways with this latest generation. The BMW M3 Sedan now lines up alongside a Touring model, the BMW M3 Touring fusing the performance attributes for which this model series is renowned with additional practicality and expanded load-carrying ability. It is available exclusively with the most powerful version of the six-cylinder in-line engine for the BMW M3/M4 and the M xDrive intelligent all-wheel-drive system. Folding down the rear seat backrests increases load compartment capacity from 500 to a maximum 1,510 liters.
Design and Exterior
The 2025 BMW M3 receives minor yet impactful exterior updates. The front end features redesigned headlights with a slimmer profile, contributing to a sleeker and more aggressive look. The signature kidney grilles remain prominent but are subtly reshaped to blend seamlessly with the overall design. New aerodynamic elements, including revised front air intakes and a reworked rear diffuser, improve both aesthetics and performance by optimizing airflow.
With their distinct body concepts and specific qualities, the Sedan and Touring models occupy very different character spaces within the M3 range. One of their most important shared elements is their visually striking design with hallmark M features crafted precisely to meet the technical demands of cooling air supply and aerodynamic balance. The large, vertical BMW kidney grille with signature M double bars arranged horizontally, the powerfully sculpted wheel arches, the extended side skirts in contrasting Black high-gloss, and the attachment parts for the front and rear aprons all provide clear pointers to the dynamic potential of the two models.
Performance and Powertrain
Engine technology borrows from motor racing. All the variants of the new BMW M3 Sedan and new BMW M3 Touring feature a high-revving straight-six engine with M TwinPower Turbo technology. In all its output variants, the 3.0-liter unit stands out with its healthy appetite for revs into the highest reaches of the engine speed range and so produces the linear power delivery typical of high-performance models from BMW M GmbH.
The engine variant in the new BMW M3 Competition Sedan with M xDrive and new BMW M3 Competition Touring with M xDrive develops an extra 15 kW/20 hp thanks to optimized configuration of the digital engine control unit (DME). The six-cylinder in-line engine now generates maximum output of 390 kW/530 hp (up from the previous 375 kW/510 hp) at 6,250 rpm. The upgraded engine, which also serves as the basis for the unit powering the BMW M4 GT3, summons its peak torque of 650 Nm (479 lb-ft) between 2,750 and a now even higher 5,730 rpm.
The new BMW M3 Competition Sedan with M xDrive accelerates from 0 to 100 km/h (62 mph) in 3.5 seconds, and the new BMW M3 Competition Touring with M xDrive completes the same sprint in 3.6 seconds – only a touch longer, despite its higher curb weight. The increased output of the two all-wheel-drive models is reflected in 0 to 200 km/h (124 mph) times that are 0.5 seconds quicker in each case. The sedan now records a time of 11.8 seconds, the Touring 12.4 seconds. All variants of the new BMW M3 Sedan and new BMW M3 Touring have an electronically limited top speed of 250 km/h (155 mph) as standard. However, if the optional M Driver’s Package is specified, this figure rises to 290 km/h (180 mph) for the sedans and 280 km/h (174 mph) for the Touring model, allowing drivers to utilize the full potential of the powerful engines.
Interior and Technology
Inside, the 2025 M3 boasts BMW's latest technological innovations. The iDrive 8 infotainment system features a large curved display that integrates the digital instrument cluster and central touchscreen. This system supports over-the-air updates, ensuring that the vehicle's software remains up-to-date with the latest features and improvements. Premium materials and finishes, such as Merino leather and carbon fiber trim, provide a luxurious and sporty cabin ambiance.
Special Editions and Market Strategy
With its new vehicle concept for the premium midsize class, BMW M GmbH caused an instant sensation not only among fans of the brand but also in the ranks of professional experts. In its first full year of production, the BMW M3 Touring won the “Golden Steering Wheel” award presented by motoring magazine “Auto Bild” and the “Bild am Sonntag” newspaper in Germany. In Great Britain, it was crowned “Dream Car” of the year by “Autocar” magazine, while “Top Gear” magazine gave it the title “All The Car You’ll Ever Need” in its “Car of the Year Awards”.
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