The Next Generation Mini Cooper S Hardtop Makes a Splash in New York for Its North American Debut



On the eve of the 2024 New York International Auto Show, the bustling streets of New York City witnessed a momentous occasion as the next-generation 2025 MINI Cooper S 2-door made its North American debut. Arriving just days after MINI’s 22nd birthday in the U.S., this fifth-generation iconic MINI Hardtop embodies a bold statement for the brand, marking one of its most significant transformations since its inception 65 years ago.

A Bold Arrival

The MINI Cooper S 2-door navigated through the iconic streets of New York, showcasing its all-new design that pays homage to its classic roots while embracing a modern aesthetic. With its unmistakable silhouette and refreshed proportions, this new model represents a fresh chapter in MINI's storied history, promising a thrilling driving experience coupled with iconic style.

Performance and Innovation

Under the hood, the MINI Cooper S packs a punch with its exclusive 2.0-liter 4-cylinder engine, delivering an impressive 201 horsepower and 221 ft-lbs. of torque. Accelerating from 0 to 60 MPH in just 6.3 seconds, this powerhouse maintains MINI's signature go-kart handling, ensuring an exhilarating ride for drivers seeking excitement on the road.

Tech-Savvy Interior

Inside, the MINI Cooper S boasts a minimalist yet innovative interior, featuring the latest in technology and sustainable materials. The MINI Operating System 9 and an industry-first high-resolution OLED display offer intuitive touchscreen capabilities, allowing drivers to seamlessly control navigation, media, and more. Customizable MINI Experience Modes and ambient lighting create an immersive driving environment, reflecting the driver's unique personality and preferences.

Personalization Options

MINI enthusiasts in the U.S. can indulge in a plethora of customization options, with "Classic" and "Favoured" styles catering to diverse tastes. From body paint finishes to interior trims, every detail can be tailored to create a one-of-a-kind MINI experience. The optional Multitone Roof, featuring a striking three-color gradient, adds an extra layer of exclusivity, making a bold statement on the streets.

Availability and Pricing

Production of the new MINI Cooper S has already commenced, with vehicles set to arrive at dealerships in May. Priced at a base MSRP of $32,200 plus $995 destination and handling, this next-generation model offers exceptional value for drivers seeking performance, style, and innovation in a compact package.

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