Toyota Offers Massive Discount on Limited-Availability Hydrogen Car

 Toyota is pulling out all the stops to boost sales of its hydrogen-powered Mirai, offering a record-breaking $40,000 discount on remaining 2023 models. This translates to a 60% reduction off the manufacturer's suggested retail price (MSRP), potentially putting the price of a Mirai Limited as low as $27,095, comparable to a well-equipped Toyota Corolla.

The hefty discount comes in the form of APR Subvention Cash, available only when financing the Mirai through Toyota's promotional program. It boasts several advantages over battery electric vehicles (EVs): a driving range of up to 402 miles and refueling times of just 5 minutes, significantly faster than charging an EV.

However, significant limitations exist. The Mirai is currently only available in California at a limited number of dealerships, with the hydrogen refueling network offering far fewer stations than for gasoline or even electric vehicles.

Adding to the challenge, only around two dozen 2023 Mirai Limited models remain in stock, making availability the biggest hurdle for potential buyers. This discount doesn't apply to the newer 2024 models.

Despite these limitations, the deal includes a $15,000 hydrogen fuel card with the purchase, potentially offsetting some fueling costs. Additionally, the 0% financing can translate to over $6,800 in savings compared to a 7% loan.

While this is the largest single discount on any car currently available, it's crucial to remember the Mirai's restricted availability and limited infrastructure solely concentrated in California. If you're in California and can find one of these remaining models, the deal is certainly tempting, but for most consumers, the limitations may outweigh the significant price reduction.