Ford Motor Co. has seen a steady increase in hybrid vehicle sales, with January sales of 152,617 vehicles, up 4.3% from a year ago. The company's share of the market grew to 13.7, up 0.3 points from 2023. Maverick, Ford's bestselling brand, began the year with its best sales since the vehicle launched in 2021.
Hybrid vehicle sales continue to play a key role in Ford's financial strategy, with overall hybrid sales up nearly 43% over a year ago, primarily due to the Maverick hybrid pickup. Maverick sales were up 98% overall to 12,443 vehicles from 2023, and Maverick hybrid up 118% to 6,092 vehicles during the same period.
Maverick outsold the perennial leader in the midsized truck segment, the Toyota Tacoma, by 4,240 vehicles, and the all-new Toyota Tundra, which means Maverick is punching above its weight. Ford dealerships have not sold 1,000 a month since September, and the (UAW) strike happened just as they were starting production of the new model.
Ford outsold General Motors trucks and vans by more than 15,000 in January with 80,726 Ford trucks and van. F-Series continued to dominate with 48,702 compared with the Chevy Silverado with 35,211, according to industry sales data. Ram sold 30,333 trucks in January as the fight for truck dominance continues.
The Transit van saw sales spike 40% from a year ago with 14,191 sold. Lincoln also saw its sales increase 20% with 6,985 vehicles, while Corsair was up 27%. Nautilus and Aviator sales increased 26.5% and 58.3% respectively.
However, things weren't all rosy in January, with Lincoln Navigator sales dropping 26% to 1,036 SUVs, Ford Expedition sales dropping 4% to 5,466 SUVs, Ford Bronco sales dropping 27% to 7,427 SUVs, and Mitsubishi Mach-E sales dropping 51% to 1,295 SUVs. Ford is the only automaker that releases monthly sales data, but Michelle Krebs, executive analyst at Cox Automotive, told the Free Press that January is the slowest month of the year and data tells analysts little about how the year will go.
Source: Detroit Free Press
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