As Kia unveils the 2025 Soul, automotive enthusiasts and consumers alike are left to ponder whether this refresh hits all the right notes or merely hums along in mediocrity. With a starting MSRP of $20,290, Kia's beloved urban runabout promises affordability and a range of features, but does it truly deliver on its potential?
Design and Special Editions: Aesthetic Upgrades
The highlight of the 2025 lineup is undoubtedly the new Soulmate Special Edition. This package, aimed at elevating the Soul’s expressive design, includes exclusive 18-inch alloy wheels, a chic umber interior color, a striking two-tone roof, and premium Harman Kardon audio. While these additions certainly add a touch of sophistication and modernity, one might question whether they are substantial enough to justify the “Special Edition” label. The exterior cladding and the mix of SynTex and cloth seating are commendable, yet they might not be the game-changers Kia hopes for.
Performance and Efficiency: A Familiar Tune
Under the hood, the 2025 Soul continues with the reliable 2.0L 4-cylinder engine, delivering an EPA-estimated 35 MPG on the highway for the EX trim. While this efficiency is a boon for city dwellers and commuters, it’s worth noting that there are no significant performance upgrades from previous models. In a competitive market where innovation is key, Kia’s decision to stick with familiar performance metrics might leave some enthusiasts yearning for more excitement.
Safety and Technology: Standard but Sufficient
The 2025 Soul is equipped with eight collision avoidance and driver assist technologies as standard. These include essential features that align with modern safety expectations. However, as advanced driver assistance systems become increasingly sophisticated across the automotive industry, Kia’s offerings, while reliable, don’t necessarily set the Soul apart from its rivals. The emphasis remains on safety, but without any groundbreaking advancements, it feels like a safe yet uninspired choice.
Key Features Across Trims
LX: Starting at $20,290, the base LX model offers a range of standard features that provide solid value. This includes an 8-inch touchscreen display with Apple CarPlay and Android Auto compatibility, a rearview camera, and Bluetooth connectivity. The LX also comes with 16-inch alloy wheels and a suite of driver-assist features like Forward Collision Warning and Lane Keeping Assist.
S: Priced at $22,790, the S trim builds on the LX’s foundation, adding more convenience and comfort features. It includes upgraded cloth upholstery, a 10.25-inch touchscreen display, dual-zone automatic climate control, and keyless entry with push-button start. The S trim also enhances safety with Blind Spot Collision Warning and Rear Cross-Traffic Collision Warning.
GT-Line: At $23,890, the GT-Line trim brings a sportier flair to the Soul. It features unique exterior styling cues, 18-inch alloy wheels, and a leather-wrapped steering wheel and shift knob. The GT-Line also includes a sunroof, fog lights, and the same advanced driver-assist features found in the S trim.
EX: The top-tier EX trim, starting at $24,590, offers the most luxurious features in the lineup. It includes a power-adjustable driver's seat, heated front seats, and premium SynTex upholstery. The EX also boasts a wireless phone charger, an upgraded Harman Kardon audio system, and additional safety features like Smart Cruise Control.
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