The automotive world is abuzz with the arrival of the new Toyota GR Yaris, poised to carry forward the legacy of its predecessor as a rally-bred enthusiast's dream. With whispers of limited availability tantalizing prospective buyers, Toyota (GB) has orchestrated a bespoke sales process, promising fairness in the allocation of this coveted gem.
Limited Numbers, Tailored Sales: Ensuring Fairness
Toyota's decision to implement a bespoke sales process reflects an understanding of the fervent demand for the GR Yaris. By reaching out to existing owners and those on the waiting list, the company aims to democratize access to its 2024 allocation. This move speaks volumes about Toyota's commitment to equitable distribution in a market often marred by exclusivity.
Model range and pricing
Four versions of the new GR Yaris are available, including special editions developed with personal input from Toyota Gazoo Racing World Rally Champions Sébastien Ogier and Kalle Rovanperä.
| MODEL | TRANSMISSION | OTR PRICE |
| GR Yaris | 6-speed intelligent manual | £44,250 |
| GR Yaris | 8-speed Gazoo Racing Direct Automatic | £45,750 |
| GR Yaris Ogier Edition | 6-speed intelligent manual | £60,000 |
| GR Yaris Rovanperä Edition | 6-speed intelligent manual | £60,000 |
Model Range and Pricing: Options Galore
Boasting four distinct versions, including special editions endorsed by rally legends Sébastien Ogier and Kalle Rovanperä, the GR Yaris lineup offers something for every enthusiast. From the standard model to the exclusive Ogier and Rovanperä editions, each variant promises a unique driving experience. However, with prices ranging from £44,250 to a hefty £60,000, one wonders if the premium is justified beyond the badge and endorsements.
Engineering Marvel or Marketing Gimmick?
Underneath the sleek exterior lies a host of engineering marvels, promising heightened performance and unrivaled agility. With enhancements to the turbocharged three-cylinder engine and the introduction of an optional eight-speed Gazoo Racing Direct Automatic Transmission, the GR Yaris is primed for adrenaline-pumping thrills. Yet, one cannot help but question the necessity of such upgrades for the average driver, especially at a premium price point.
Special Editions: Personal Touch or Marketing Ploy?
The allure of special edition GR Yaris models, personalized by rally champions Ogier and Rovanperä, is undeniable. Promising tailored AWD modes and distinctive styling, these variants exude exclusivity. However, one must ponder whether these enhancements truly elevate the driving experience or merely serve as marketing gimmicks to justify the exorbitant price tags.
Verdict: Rallying Cry or Missed Opportunity?
As enthusiasts eagerly await their chance to own a piece of rally history, the Toyota GR Yaris 2024 beckons with promises of unparalleled performance and exclusivity. Yet, amidst the hype and fanfare, one cannot overlook the looming question: is the GR Yaris a true testament to rally-bred engineering, or simply a marketing maneuver capitalizing on nostalgia and celebrity endorsements? Only time will tell if this automotive marvel lives up to its lofty expectations or fades into obscurity as just another fleeting fad.
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