Lancia Revives Heritage with New HF Logo: A Glimpse into the Future

In a bold move blending tradition with innovation, Lancia has unveiled the all-new HF logo for

its upcoming Ypsilon HF model, marking a significant chapter in the brand's illustrious history. This reinterpretation of the iconic emblem by Lancia Centro Stile pays homage to the legacy of the HF lineage while propelling it into the modern era.

A Modern Twist on Tradition

The HF logo, synonymous with Lancia's racing prowess since its debut at the 1960 Geneva Motor Show, has undergone a meticulous transformation. Retaining the emblematic colors of white, red, and black, the new logo breathes fresh life into the classic design, embracing contemporary aesthetics while preserving the distinctive geometries intrinsic to the Lancia brand.

Progressive Classic: Bridging Past and Future

Described as "Progressive Classic," the new HF logo strikes a harmonious balance between heritage and innovation. It serves as a symbol of Lancia's commitment to excellence, embodying the essence of Italian craftsmanship and premium quality with a dash of eclecticism. This fusion of tradition and forward-thinking design sets the stage for the next chapter in Lancia's storied history.

The Ypsilon HF: A Glimpse of Things to Come

Accompanying the debut of the new HF logo is the highly anticipated Lancia Ypsilon HF, poised to redefine the boundaries of electric performance. Boasting a lowered suspension, widened track, and a formidable 240 horsepower electric engine, this powerhouse accelerates from 0 to 100 km/h in a blistering 5.8 seconds, setting a new standard for electrifying performance in its class.

Legacy of Excellence: HF Logo and Squadra Corse Lancia

The HF logo's heritage is deeply intertwined with Lancia's motorsport legacy, dating back to the iconic Fulvia Coupé HF of '66. From its inception, the HF Lancia Racing Team, founded by Cesare Fiorio in 1963, has been synonymous with unparalleled success on the track, clinching numerous championships including the International Constructors' Championship and the World Rally Championship.

Looking Ahead

As Lancia embraces the future with its new HF logo and the groundbreaking Ypsilon HF, the spirit of innovation and excellence that has defined the brand for decades remains stronger than ever. With a nod to its illustrious past and a firm gaze towards the horizon, Lancia continues to push the boundaries of automotive excellence, embodying the timeless allure of Italian style and craftsmanship.