Electric vehicle (EV) drivers are reporting lower satisfaction with their original equipment tires compared to gas-powered car owners, according to a recent J.D. Power study. This dissatisfaction stems from EVs experiencing faster tire wear than anticipated by owners.
The J.D. Power 2024 U.S. Original Equipment Tire Customer Satisfaction Study found that EV owners have the same expectations for tire lifespan as those with traditional gasoline vehicles. However, the study highlights a key difference: EV tires naturally wear out faster due to the greater weight and higher torque of electric cars.
This disconnect presents an opportunity for both tire manufacturers and automakers. Educating EV owners about the realities of EV tire wear can help manage expectations and improve overall satisfaction.
Furthermore, collaboration between these two sectors is crucial to develop solutions that optimize tire wear for EVs without sacrificing factors like driving range.
Top Performers in Original Equipment Tires
The J.D. Power study also recognized top performers in various vehicle segments:
- Luxury: Michelin secured the top spot for the 21st consecutive year with a score of 834. Goodyear and Continental followed closely behind with scores of 812 and 811, respectively.
- Passenger Car: Michelin maintained its dominance with a score of 823, followed by Goodyear and Kumho.
- Performance Sport: Once again, Michelin reigned supreme with a score of 833.
- Truck/Utility: Falken emerged victorious in this
segment with a score of 818, with BFGoodrich and Hankook trailing behind.
J.D. Power Study Methodology
The J.D. Power 2024 U.S. Original Equipment Tire Customer Satisfaction Study assessed four key areas that contribute to overall tire satisfaction:
- Ride comfort
- Tire wear
- Traction and handling
- Appearance
The study encompassed four distinct vehicle segments: luxury, passenger car, performance sport, and truck/utility. The data was compiled from responses provided by 31,414 owners of vehicles from the 2022 and 2023 model
years. The study period ran from August to December 2023.
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