Mahindra Unveils Ruggedly Stylish Thar Earth Edition



 Mahindra & Mahindra has unveiled a new special edition of its popular off-road SUV, the Thar Earth Edition. Starting at Rs 15.40 lakh (ex-showroom), this edition aims to captivate existing Thar enthusiasts and attract new ones with its rugged good looks and unique features.

Available in both diesel and petrol versions, the Thar Earth Edition comes in the LX Hard Top variant and offers the option of both manual and automatic transmissions. The striking exterior boasts a Desert Fury satin matte finish, complemented by dune-inspired decals, silver alloy wheels, and matte black badges. A special Earth Edition badge further accentuates its exclusivity.


Drawing inspiration from the vast and captivating Thar Desert, the Earth Edition's interior features a black base with light beige accents. The beige leatherette seats sport a unique dune design on the headrests, further reinforcing the edition's theme. Dark chrome accents throughout the cabin add a touch of sophistication.

To commemorate its uniqueness, each Thar Earth Edition SUV features a unique numbered decorative VIN plate.


Under the hood, the Thar Earth Edition retains the familiar 2.0-litre turbocharged petrol engine and 2.2-litre diesel engine, both paired with either a six-speed manual transmission or a torque converter automatic transmission.

For those seeking further personalization, Mahindra offers a range of optional accessories including personalized front and rear armrests, floor mats, and a comfort kit.


With its distinctive design, powerful performance, and unique features, the Mahindra Thar Earth Edition is sure to appeal to adventure seekers who crave a vehicle that's as capable as it is stylish.









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