The New Lancia Ypsilon Edizione LimitATA Cassina is a new car that combines the spirit of Italian furnishings with automotive design. It was available in Italy in 1906, marking the first steps in a journey that began with the interiors of the Lancia Pu+Ra HPE concept car. The two brands are linked by shared values such as research and innovation, respect for their past and tradition, and attention to environmental issues.
The Italian spirit, comfort, and reinterpretation of tradition guide the two brands in this journey of collaboration. The Ypsilon uses innovative recycled and recyclable materials, such as the historic and iconic material "Panno" Lancia, to recreate a welcoming and hospitable space in line with its historical values. The rest of the structure is made of recycled PVC, and electric, massaging, and heated seats make them veritable armchairs for maximum in-car well-being and acoustic comfort.
Powered by a 100% electric motor, the Ypsilon offers a range of up to 403* km in the WLTP combined cycle, with fast charging to increase the car's battery level from 20 to 80% in just 24 minutes or enough for 100 km in 10 minutes. The New Lancia Ypsilon is supported by Free2move Charge, a complete and integrated 360° ecosystem that aims to provide uninterrupted car charging and energy management.
The New Lancia Ypsilon is a smart city car with a parking assistance system, two 10.25" screens (instrument cluster and digital radio), keyless entry and start system, wireless phone charger, and Bluetooth Android Auto/Apple CarPlay. This represents the first step in the Renaissance of the brand, whose clear and ambitious electrification strategy is proceeding in line with the Stellantis "Dare Forward" strategic plan.
The Lancia Ypsilon is the first car of the brand's new era, embodied by the partnership between Lancia and Cassina. The new Ypsilon EDIZIONE LIMITATA CASSINA combines tradition and innovation in line with the brand's pure and radical design language, equating design, comfort, and onboard well-being. The collaboration with Cassina, an outstanding Italian brand in high-end furnishings, is inspired by "The Cassina Perspective," which combines innovative products with modern icons to create welcoming environments.
The Cassina multifunctional "tavolino" is the symbol of this collaboration and the hallmark of the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA. It is the first "tavolino" seen inside a car, made of bio-based plastic with saddle-leather upholstery, exemplifying craftsmanship. The multifunctional "tavolino" table also makes the car's passenger compartment an authentic "living room," guaranteeing comfort typical of Italian homes.
The values that guide the two brands in this journey include the Italian spirit, a taste for the iconic, innovation, research, respect for tradition, and attention to environmental issues. Respect for tradition means redesigning Lancia tradition using innovative recycled and recyclable materials, such as Lancia cloth, with a contemporary identity. The seats and backrests feature ribbed weave and double-stitched velvet in 100% recycled yarn, a historically iconic color for both Lancia and Cassina. The same blue is also echoed in the dashboard and door panels, creating an elegant and coordinated interior.
The Cassina multifunctional "tavolino" is the symbol of this collaboration and the hallmark of the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA. It is the first "tavolino" seen inside a car, made of bio-based plastic with saddle-leather upholstery, exemplifying craftsmanship. The multifunctional "tavolino" table also makes the car's passenger compartment an authentic "living room," guaranteeing comfort typical of Italian homes.
The values that guide the two brands in this journey include the Italian spirit, a taste for the iconic, innovation, research, respect for tradition, and attention to environmental issues. Respect for tradition means redesigning Lancia tradition using innovative recycled and recyclable materials, such as Lancia cloth, with a contemporary identity. The seats and backrests feature ribbed weave and double-stitched velvet in 100% recycled yarn, a historically iconic color for both Lancia and Cassina. The same blue is also echoed in the dashboard and door panels, creating an elegant and coordinated interior.
The Lancia Ypsilon is the first production car to apply Lancia Pu+Ra Design, a unique design language that combines tradition and innovation. The bodywork features soft, elegant pure shapes from the Aurelia and Flaminia, with modern expressions of radicalism inspired by the brand's sporting history, architecture, furnishings, and fashion. The rear of the car features iconic round full-LED headlights, recalling the legendary Lancia Stratos. The two headlights now contain the letter Y, an extreme symbolic synthesis arranged horizontally within the circumferences.
The Ypsilon lettering, inspired by iconic and historic Lancia cars, symbolizes purity, such as the Fulvia, Flavia, and Flaminia. The new lettering also features on the glossy black front, inspired by the Lancia Beta Montecarlo. The Lancia inscription stands out above a modern reinterpretation of the historic grille, the 'chalice', taken forward into the future by futuristic three rays of LED light. This double signature of 'chalice lettering' will appear on the front of all three new models, marking Lancia's new identity as it enters the electric era.
Another feature is the refinement of the new logo, a Progressive Classic element marking the brand's entry into electric mobility. The brand's hallmarks, such as the steering wheel, flag, shield, lance, and inscription, are simplified in terms of lines and shapes, positioned in a new balance that expresses innovation, premium positioning, and the Italian spirit.
The Ypsilon lettering, inspired by iconic and historic Lancia cars, symbolizes purity, such as the Fulvia, Flavia, and Flaminia. The new lettering also features on the glossy black front, inspired by the Lancia Beta Montecarlo. The Lancia inscription stands out above a modern reinterpretation of the historic grille, the 'chalice', taken forward into the future by futuristic three rays of LED light. This double signature of 'chalice lettering' will appear on the front of all three new models, marking Lancia's new identity as it enters the electric era.
Another feature is the refinement of the new logo, a Progressive Classic element marking the brand's entry into electric mobility. The brand's hallmarks, such as the steering wheel, flag, shield, lance, and inscription, are simplified in terms of lines and shapes, positioned in a new balance that expresses innovation, premium positioning, and the Italian spirit.
The New Lancia Ypsilon is a smart city car that stands out in the urban environment for its ease of driving, handling, and a series of best-in-class features. It embodies the brand's vision in terms of technology and infotainment, providing a user-friendly, effortless, and intuitive experience for customers. The pillar of this concept is S.A.L.A., an infotainment system that brings together audio, climate control, and lighting functions, allowing the driver and passengers to adjust the interior environment at the touch of a button.
The car's audio system was specially created by a Lancia sound designer, and the air conditioning system is fitted with a high-efficiency filter that can remove up to 99% of harmful particles for a healthier and more comfortable passenger compartment. The in-car lighting can be fully customized by merely tapping the display, creating an exclusive atmosphere in combination with the ambient lighting function.
The 'living room' is expressed through other in-car components, such as adjustable, massaging, and heated electric seats turned into veritable armchairs with a ribbed weave, and the seat and backrests in blue velvet in 100% recycled yarn. The wide range of equipment aboard the New Lancia Ypsilon makes it even more relaxing.
S.A.L.A. comes with Bluetooth Apple CarPlay and Android Auto as standard, a wireless phone charger, and three USB-C ports. The infotainment system is complemented by S.A.L.A. HUB, the virtual assistant that improves the connection between car and driver, emphasizing the high-tech nature of the car.
To complete the driving experience, the New Lancia Ypsilon is the only model in the segment with Level 2 Autonomous Driving as standard, which automatically adjusts cruising speed and trajectory using Adaptive Cruise Control and Lane Centering.
The car's audio system was specially created by a Lancia sound designer, and the air conditioning system is fitted with a high-efficiency filter that can remove up to 99% of harmful particles for a healthier and more comfortable passenger compartment. The in-car lighting can be fully customized by merely tapping the display, creating an exclusive atmosphere in combination with the ambient lighting function.
The 'living room' is expressed through other in-car components, such as adjustable, massaging, and heated electric seats turned into veritable armchairs with a ribbed weave, and the seat and backrests in blue velvet in 100% recycled yarn. The wide range of equipment aboard the New Lancia Ypsilon makes it even more relaxing.
S.A.L.A. comes with Bluetooth Apple CarPlay and Android Auto as standard, a wireless phone charger, and three USB-C ports. The infotainment system is complemented by S.A.L.A. HUB, the virtual assistant that improves the connection between car and driver, emphasizing the high-tech nature of the car.
To complete the driving experience, the New Lancia Ypsilon is the only model in the segment with Level 2 Autonomous Driving as standard, which automatically adjusts cruising speed and trajectory using Adaptive Cruise Control and Lane Centering.
The New Lancia Ypsilon is the brand's first 100% electric car, offering a range of up to 403 km in the WLTP combined cycle and fast charging in 24 minutes. Its fuel consumption ranges between 14.3 and 14.6 kWh per 100 km. Lancia's ambitious electrification strategy includes the launch of three new models every other year, with the Ypsilon being the first BEV version powered by a full-electric powertrain. Starting 2026, Lancia will only launch 100% electric models, in line with the Stellantis "Dare Forward" strategic plan. The car's power unit and 51-kWh battery make it the best-in-class in the premium hatchback B-segment.
Lancia has launched the Lancia Ypsilon, a new electric vehicle that is supported by Free2move Charge, a comprehensive ecosystem for charging and energy management. The system offers a 360° solution for electric vehicles, simplifying the charging process at home and on the road. Free2move Charge Home provides support for home charging systems installation, financing, and warranty, while Free2move Charge Go ensures access to the largest network of public charging points. The modular structure of Free2move Charge enables the promise of e-ABC, meaning "easy to always be charged." The system is designed to meet the needs of EV customers, ensuring full charging at all times. This contributes to the Stellantis "Dare Forward" strategic plan, which aims to include 100% battery electric vehicles in Europe by 2030.
The New Lancia Ypsilon, the Stellantis Group's first premium hatchback, showcases customer comfort through its spacious passenger compartment. The car is longer, wider, and equipped with 17" alloy wheels, giving it an elegant and futuristic appearance. The model has been revolutionized to reflect the target audience of younger customers aged 40-45, who prioritize style, technological innovation, environmental concerns, and sensitivity to the latest trends. The car becomes an expression of the target customers' urban and active lifestyle, reflecting their lifestyle and preferences.
The New Lancia YpSILON EDIZIONE LIMITATA CASSINA is an exclusive model that will be available with a financial offer in collaboration with Stellantis Financial Services. This includes a down payment of €9,800, a government eco-incentive to trade in a vehicle up to EU4, monthly installments of €200 for 35 months, and a 3-year/30,000-km warranty. Financing valid for three years, after which customers can either keep the car by paying the remainder of €22,854 or alternatively return or replace the car at the end of the contractual period.
The communications campaign tells the story of the New Lancia YPSILON EDIZIONE LIMITATA CASSINA in terms of Italian style, onboard comfort, simple and intuitive technology, and design cues, comparable to those found in a magnificent Italian home. The narrative plays out in a long-distance phone conversation between Milan, where the lead actor travels through the streets of the city center aboard the silent electric car, and the home of the leading actress on the shores of a stunning Italian lake. The lead actor describes an elegant, bright environment, featuring Italian designer furniture with a very high level of technological content, suggesting he is referring to his own home.
The communications campaign was conceived by creative agency 777, led by director Martin Werner, for the Movie Magic production house. Media planning is handled by Starcom, with social media dealt with by Publicis Sapient.
Lancia has relaunched its dealer network in Italy, reducing the number of dealers from 230 to 160, 100 of which have already been fully renovated. The remaining dealerships will be completed in the first few months of this year for the launch of the New Lancia Ypsilon. Lancia showrooms feature the new Corporate Identity, reflecting the four pillars underpinning Lancia’s strategic plan: quality, electrification, sustainability, and an innovative sales model.
Casa Lancia, a community dedicated to the 240 dedicated and certified Italian Lancia retailers, was inaugurated in July 2023 and directly managed by the brand’s CEO Luca Napolitano. The channel aims to create a direct and authentic link within the community, where every retailer can ask questions, comment on news, offer their opinion, enter discussions with the entire team, and explore different topics.
The various levels of training activities begin with a three-level course running for 15 months, consisting of 50 modules with a total of 13,000 training hours, due to end in September 2024. The aim is to make the dealership salesperson even more central, as the first interface with the end customer, and to guarantee a premium and immersive shopping experience, both online and offline.
The communications campaign tells the story of the New Lancia YPSILON EDIZIONE LIMITATA CASSINA in terms of Italian style, onboard comfort, simple and intuitive technology, and design cues, comparable to those found in a magnificent Italian home. The narrative plays out in a long-distance phone conversation between Milan, where the lead actor travels through the streets of the city center aboard the silent electric car, and the home of the leading actress on the shores of a stunning Italian lake. The lead actor describes an elegant, bright environment, featuring Italian designer furniture with a very high level of technological content, suggesting he is referring to his own home.
The communications campaign was conceived by creative agency 777, led by director Martin Werner, for the Movie Magic production house. Media planning is handled by Starcom, with social media dealt with by Publicis Sapient.
Lancia has relaunched its dealer network in Italy, reducing the number of dealers from 230 to 160, 100 of which have already been fully renovated. The remaining dealerships will be completed in the first few months of this year for the launch of the New Lancia Ypsilon. Lancia showrooms feature the new Corporate Identity, reflecting the four pillars underpinning Lancia’s strategic plan: quality, electrification, sustainability, and an innovative sales model.
Casa Lancia, a community dedicated to the 240 dedicated and certified Italian Lancia retailers, was inaugurated in July 2023 and directly managed by the brand’s CEO Luca Napolitano. The channel aims to create a direct and authentic link within the community, where every retailer can ask questions, comment on news, offer their opinion, enter discussions with the entire team, and explore different topics.
The various levels of training activities begin with a three-level course running for 15 months, consisting of 50 modules with a total of 13,000 training hours, due to end in September 2024. The aim is to make the dealership salesperson even more central, as the first interface with the end customer, and to guarantee a premium and immersive shopping experience, both online and offline.
Lancia is set to return to Europe with the launch of the New Lancia Ypsilon, marking the brand's internationalization process. The company will enter Europe with over 70 new dealers in major cities, starting in Belgium and the Netherlands in mid-2024. The selection of countries for this expansion is based on three criteria: love and passion for "Made in Italy" products, volume of online sales, and size of the premium B-segment.
Belgium and the Netherlands are the first markets to be involved, followed by Spain and France in 2025. Spain, the third largest European market in the premium A- and B-segments, is known for its attention to Italian elegance in design and style. Between 2024 and 2025, 16 dealers will be appointed in major Spanish cities. France has seven official Lancia Clubs and 20 dealers and 80 after-sales service points, ready to welcome the arrival of the New Lancia Ypsilon. Germany, with its strong bond with rallying, has been dominated by Lancia for many years, with drivers like Walter Röhrl contributing to the brand's unbeatable performance.
The new distribution model plays a key role in the international expansion of the Italian brand, with 50% of sales online and a select number of retailers with a clear mission: uncompromising quality. The showrooms are designed for a European customer base, the "progressive classic influencers," who seek timeless elegance, Italian spirit, and innovation, along with a comfortable and pleasant experience on board.
Belgium and the Netherlands are the first markets to be involved, followed by Spain and France in 2025. Spain, the third largest European market in the premium A- and B-segments, is known for its attention to Italian elegance in design and style. Between 2024 and 2025, 16 dealers will be appointed in major Spanish cities. France has seven official Lancia Clubs and 20 dealers and 80 after-sales service points, ready to welcome the arrival of the New Lancia Ypsilon. Germany, with its strong bond with rallying, has been dominated by Lancia for many years, with drivers like Walter Röhrl contributing to the brand's unbeatable performance.
The new distribution model plays a key role in the international expansion of the Italian brand, with 50% of sales online and a select number of retailers with a clear mission: uncompromising quality. The showrooms are designed for a European customer base, the "progressive classic influencers," who seek timeless elegance, Italian spirit, and innovation, along with a comfortable and pleasant experience on board.
NEW LANCIA YPSILON
Length
4.08 m
Width
1.76 m
Height
1.44 m
Weight
1,584 kg
Technology
BEV
Segment
Premium B-segment hatchback
Power unit
Full-electric 115 kW/156 hp
Charging time
DC: 24 minutes (20% to 80%)
Energy consumption
14.3 to 14.6 kWh per 100 km
Range
up to 403 km
Electric motor torque
260 Nm
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